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By David Johns

Regardless of many successes within the box of conservation, species extinction premiums proceed to climb and wild parts and habitats stay misplaced. Many glance to extra (or higher) biology and ecology to unravel the matter however the stumbling blocks aren't simply clinical yet political. to prevent the sixth nice extinction the conservation move needs to turn into a lot superior, extra tenacious, and better. by means of studying from its personal historical past and particularly from the hobbies that abolished slavery, introduced down apartheid, replaced gender family, and extended democratic rights, conservationists can develop into extra winning. This publication brings jointly in a single position and in a hugely usable structure the teachings of these pursuits culled from practitioners and educational analysts."Protecting Earth's wealthy net of lifestyles, and our in basic terms identified residing partners within the universe, will depend on humans worrying adequate to behave. This e-book indicates conservationists easy methods to evoke the worrying and motion essential to swap coverage and finally society." Paul R Ehrlich, Bing Professor of inhabitants reports, Stanford college and writer of The Dominant Animal: Human Evolution and the Environment“This well timed publication by means of David Johns explains why evidence by myself don’t encourage and mobilize humans to deal with the flora and fauna. Even higher, Johns spells out what's going to paintings, in line with a frank and knowledgeable evaluation of human nature utilized to social and political pursuits. if you happen to could quite see swap than be correct, this readable and authoritative consultant could be your bible.” Michael Soul?, Professor Emeritus, Environmental reports, collage of California, Santa Cruz“For me, this can be a actually attention-grabbing booklet. I spend a lot of my time writing--trying to put in writing the tales we have to tell--and the remainder of it supporting run nationwide and international mobilizations on weather swap (Step It Up and now 350.org). i feel David Johns has performed an enormous task of linking jointly insights approximately worthy rhetoric and intensely useful notions approximately organizing. in case you are attempting to retailer a river, a wooded area, or a planet you must learn this book.” invoice McKibben, Scholar-in-Residence, Middlebury collage

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Edward Bernays, The Engineering of Consent (1947: 116) In his 1999 documentary Free Speech for Sale, Bill Moyers tells the story of a North Carolina state representative who took on the hog industry. Businesswoman Cindy Watson was the first Republican elected to the state legislature from her district in decades. A supporter of economic development, she also took seriously the concerns of her ordinary constituents when they told her that huge hog farms were making their lives miserable. Massive factory farms were spraying hog waste on crops, poisoning groundwater used for drinking and causing high levels of airborne ammonia that made breathing difficult.

Propaganda can take extreme forms as when it is combined with coercion. Brainwashing, military basic training, and initiation into some religious groups all involve isolating an individual or small group, placing them under extreme duress, often including deprivation of food and sleep, thereby breaking down personality, and enabling its reconstruction in a controlled collective setting. Very severe social crises – invasion, pandemics, famine – can have similar effects, causing personalities to disintegrate and making people particularly susceptible to manipulation.

They created groups to portray conservation as anti-people and of trying to destroy rural communities and traditions (David Helvarg, 1994: 15–165). Industry glossed over jobs lost to automation, moving mills and mines off shore, and their long record of poor safety. Many industry-funded groups took on lives of their own, simultaneously providing steady employment to the petty demagogues and giving effective populist cover to industry and their political representatives, intimidating agencies, and threatening violence against opponents.

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